Privacy Policy.
Authentic Accounting and Bookkeeping L.L.C (the firm, we, us) is committed to protecting the personal information of website visitors and clients. This Privacy Policy explains what we collect when you use aaccounting.me, why we collect it, how it is used and retained, and the rights you hold under UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL).
Who we are
The data controller is Authentic Accounting and Bookkeeping L.L.C, a UAE limited liability company registered in Dubai with offices at Office 406, Mai Tower, Al Nahda 1, Dubai, United Arab Emirates.
For any privacy-related question, contact us at info@aaccounting.me or +971 4 396 0399.
Information we collect
We only collect what you choose to provide, and a limited set of technical data generated automatically.
Information you provide directly — when you submit the contact form or email us:
- Name and, where given, role or job title
- Email address and, optionally, phone number
- Entity / company name and segment (SME, enterprise, Government, financial services)
- A free-text description of the engagement, deliverable or query
- Any attachments you choose to send (CV, scoping note, etc.)
Technical information collected automatically — when you visit the site, our hosting provider and analytics systems may log standard request metadata: IP address, user-agent, referring URL, pages viewed, and timestamps. We use privacy-focused, cookieless Vercel Web Analytics to measure aggregate traffic. Where enabled, we also use Google Analytics 4 (with IP anonymisation) for more detailed traffic analysis. It runs in consent-denied mode by default (Google Consent Mode) — no analytics cookies are set and no identifiable data is collected until you accept our cookie banner. We do not use advertising or cross-site tracking cookies.
Why we use it (purpose)
We use personal information strictly for the purposes for which it was provided:
- To respond to your enquiry and, where you ask, to scope a potential engagement
- To send our scoping note, fee indication and engagement letter
- To consider applications and CVs submitted to our talent network
- To keep the website secure, prevent abuse, and improve content
- To meet our legal, regulatory and professional obligations as a UAE accounting firm
Automated processing of CVs. CVs sent to our talent network are parsed and indexed automatically into a skills profile (qualifications, sectors, jurisdictions, software and languages) so we can match candidates to current and upcoming roles. This automated indexing supports — but does not replace — human judgement: a partner reviews your CV before anyone contacts you, and no hiring decision is made solely by automated means. You can ask us to stop processing your CV, or remove it, at any time by emailing careers@aaccounting.me.
Lawful basis
Where the UAE PDPL applies, we rely on the following lawful bases:
- Your consent (Articles 4–6 PDPL) — when you submit the contact form or send your CV
- Performance of an engagement, or pre-engagement steps you have requested
- Compliance with a legal obligation to which the firm is subject
- The legitimate interests of the firm in operating a secure, professional website — balanced against your rights
How long we keep it
We retain personal information only for as long as needed:
- Enquiry form submissions that do not become engagements: up to 24 months, then deleted
- CVs sent to our talent network: 18 months, with a re-confirmation request before any client introduction
- Engagement records: retained for the statutory period applicable to UAE accounting and tax engagements (currently a minimum of 5 years)
- Web access logs: retained on a short rolling window for security purposes
Your rights
Under the UAE PDPL you have the right, subject to applicable conditions, to:
- Request access to the personal information we hold about you
- Request correction of inaccurate or incomplete information
- Request deletion of your personal information, where there is no overriding lawful reason to retain it
- Withdraw consent you previously gave, at any time
- Object to or restrict certain processing
- Request the transfer of your personal information to another controller, where technically feasible
- Lodge a complaint with the UAE Data Office if you believe your personal information has been mishandled
To exercise any of these rights, email info@aaccounting.me. We aim to respond within 30 days and, where applicable, within the timelines set out by the UAE Data Office.
Security
We apply reasonable administrative, technical and physical safeguards to protect the personal information we hold, including access controls, encryption in transit, and review of third-party processors. No method of transmission over the internet is fully secure; we ask that you do not send highly sensitive information by email without prior arrangement.
If a personal-data breach occurs that is likely to affect your rights, we will assess it without undue delay and, where required by the UAE PDPL and its Executive Regulations, notify the UAE Data Office and any affected individuals.
Changes to this policy
We may update this Privacy Policy from time to time. Material changes will be notified by updating the “Last updated” date at the top of this page. The current version always governs.
Contact
Questions, requests and complaints regarding this policy may be sent to:
Authentic Accounting and Bookkeeping L.L.C
Office 406, Mai Tower
Al Nahda 1, Dubai, United Arab Emirates
info@aaccounting.me · +971 4 396 0399